"Experiments" added to Google Analytics series

The Google Analytics series of tutorials has been updated with a new tutorial on Experiments. Experiments is used to test different versions of a web page’s content, to see which version is the most successful in converting visitors to customers. This feature was a part of Google’s Website Optimizer, but is now integrated into Analytics. This new tutorial replaces a previous one called “Testing Content”, which was located in the Effective Design Principles section.

Using Experiments to test content can tell you a lot about what content works best on your website. I do highly recommend that everyone view the Effective Design Principles section before conducting an experiment in Analytics, because the content of that series can help you better understand the types of content to test.

A quick note on responsive theme tutorials
A tutorial on responsive themes was slated for release this week, but I am pushing that back until next week. As I’ve researched the topic and done some hands-on work with responsive themes, I’ve come to realize that the topic needs a series of videos, instead of just one. There is quite a bit involved with using these themes, and so I want to be as thorough as possible in the training I create. This is a really cool and exciting topic, so I’m looking forward to sharing my thoughts and findings with you all! Check back next week for an announcement.

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New Tutorials on the Mobilize Plugin

Mobilize Plugin
Two new tutorials on the Mobilize plugin have been added to the Add-Ons section of the RapidWeaver Classroom curriculum.

The Mobilize plugin will redirect your website visitors to a mobile version of your website when they are viewing your website with a mobile device. Mobilize uses "mobile detection" to determine what device a visitor is using, and will send them to the appropriate version of your website based on that detection.

Mobilize does NOT create a mobile version of your website, but in these tutorials we will look at how to create a mobile version with RapidWeaver, and the relationship between a mobile and “desktop” version of your website.

Mobilize is a great solution for those with an existing website, who want to add a mobile version and have visitors using mobile devices directed there. If you are building a completely new website and want to include mobile compatibility, then using a responsive theme is another possible option, which prevents the need to develop two separate websites. The topic of responsive themes will be addressed next week with a new addition to RapidWeaver Classroom, so check back here soon for more information.

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WP-Blog Plugin Tutorials Now Available

New tutorials on the WP-Blog plugin have been added to the RapidWeaver Classroom curriculum, and are available to subscribers now. The WP-Blog plugin allows you to integrate a WordPress blog with your RapidWeaver website. This offers you the flexibility of blogging with the WordPress platform through your browser, while integrating the blog with your RapidWeaver website, achieving a consistent look and user experience.

Use of the WP-Blog plugin requires that you install the WordPress software on your server. The software is available for free through WordPress.org, though many web hosting providers have WordPress available as a quick install through the control panel. In this series of tutorials, I show both methods of installing WordPress on a hosting server, and walk you through all the details of setting up and configuring the WP-Blog plugin.

The WP-Blog plugin is a great alternative to RapidWeaver’s built-in blog page, so if you are interested in the flexibility of blogging outside of RapidWeaver, then WP-Blog is worth a look. RapidWeaver Classroom also provides tutorials on a couple of other blogging alternatives, such as the RapidBlog plugin and the Tumblr Stack from Joe Workman.

This is just the start of new content coming to RapidWeaver Classroom in July. Check back soon for more information on new tutorials!

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